Back by popular demand, Swarovski Creators Lab and Build-A-Bear return for Holiday 2024 with a limited-edition collection of twelve adorable Birthstone Bears, alongside a showpiece bear fully embellished with Swarovski Crystals.
The lovable bears, which were launched exclusively for the Swarovski on Fifth Flagship store in New York last Fall, are now available globally in selected Swarovski stores and online.
Build-A-Bear adds a playful twist to luxury with each Birthstone Bear featuring 232 shimmering Swarovski Crystals. Covered in silver-toned fur, the Birthstone Bears are embellished with crystals inspired by birthstone colours linked to months of the year, making it the perfect personalised present or keepsake. The bears’ faces, ears, and paw pads are adorned with shining crystals, while a satin bow and heart-shaped stone embellishment ensure every piece is as luxurious as it is lovable.
Limited to just twenty-five pieces, the fully crystallised bear showcases Swarovski exceptional savoir-faire with round-cut clear Swarovski Crystals precisely placed to reflect the light from every angle. This charming collectible features a single heart-shaped crystal stitched onto its chest and is presented in a deluxe gift bag with the Swarovski seal of approval.
Swarovski has a rich history of partnering with brands that champion creativity and craftsmanship, and Swarovski Creators Lab continues this tradition by collaborating with emerging and established brands through limited-release collections.
The Build-A-Bear for Swarovski Creators Lab collection is exclusively available online at swarovski.com and in select Swarovski stores.
For more information, please contact:
Head of Marketing
gonaclo.pintodacosta@swarovski.com
PR & Media Executive
Please see assets linked here.
NOTES TO EDITORS
ABOUT SWAROVSKI CREATORS LAB
Swarovski Creators Lab is a platform for creating uniquely collectible limited-release items designed in collaboration with esteemed emerging and established brands worldwide.
Honoring Swarovski’s heritage of technical and creative mastery, Creators Lab is a natural evolution in the House’s long history of creative collaborations with some of the world’s most iconic brands. Previous collaborations include Aquazzura, Judith Leiber, Marina Raphael, Nike, Puma, and Golden Goose.
ABOUT SWAROVSKI
Masters of Light Since 1895
Swarovski creates beautiful crystals-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystals, gemstones, Swarovski Created Diamonds and zirconia, jewellery, and accessories, as well as objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in over 150 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organisations bringing positive environmental and social impact.
About Build-A-Bear®
Since its beginning in 1997, Build-A-Bear has evolved to become a beloved multi-generational brand focused on its mission to “add a little more heart to life” where guests of all ages make their own “furry friends” in celebration and commemoration of life moments. Guests create their own stuffed animals by participating in the stuffing, dressing, accessorising, and naming of their own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of best-in-class licenses. The hands-on and interactive nature of our more than 500 company-owned, partner-operated and franchise experience locations around the world, combined with Build-A-Bear’s pop-culture appeal, often fosters a lasting and emotional brand connection with consumers, and has enabled the Company to expand beyond its retail stores to include e-commerce sales on www.buildabear.com and non-plush branded consumer categories via out-bound licensing agreements with leading manufacturers, as well as the creation of engaging content via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear Workshop, Inc.). The brand’s newest communications campaign, "The Stuff You Love," commemorates more than a quarter-century of creating cherished memories worldwide. Build-A-Bear Workshop, Inc. (NYSE: BBW) posted consolidated total revenues of $486.1 million for fiscal 2023. For more information, visit the Investor Relations section of buildabear.com.
