-
Emma Mason is an Australian lawyer and a leading global campaigner for stronger social media laws, motivated by the suicide of her 15-year-old daughter, Matilda “Tilly” Rosewarne, in 2022 after severe online bullying.
-
Tilly endured relentless cyberbullying, including a fake nude image circulated on social media. Emma describes her death as “death by bullying, enabled by social media.”
-
Emma is a lawyer from Bathurst, NSW, with nearly 25 years of experience as an Independent Children’s Lawyer in the family court system.
-
Emma and fellow mother Mia Bannister were key drivers behind Australia’s world-first law banning social media access for children under 16, coming into effect in December 2025 and placing responsibility on tech companies to enforce age limits.
-
Emma has taken her advocacy to the global stage, speaking at the United Nations General Assembly in September 2025 alongside Prime Minister Anthony Albanese, influencing leaders including European Commission President Ursula von der Leyen.
-
Emma received the Law Society of NSW President’s Medal in December 2025 and has been nominated for a Marie Claire Women of the Year award.
-
She played a central role in News Corp Australia’s “Let Them Be Kids” campaign pushing for the legislative reforms.
-
Emma prefers the term “law” rather than “ban,” arguing that government must act when social harm is recognised, similar to age restrictions on smoking or drinking.
- The video is free to use
- All permissions have been granted by the families of the children named below:
Emma Mason (Tilly)
Robert Evans (Liv)
Bruce and Angela Forsyth (Sienna)
Mia Bannister (Ollie)
Jodie Carter (Hamish)
Kate Everett (Dolly)
Kelly and Matt O’Brien (Charlotte)
Hello,
I’m Emma Mason, mother to my beautiful daughter Tilly, who took her own life on February 16, 2022, after enduring relentless social media bullying.
She was just 15.
In September, I spoke at the UN in New York, where I called for new laws to ban under-16s from accessing key social media platforms.
Since losing Tilly, I have campaigned relentlessly to raise awareness of the harms caused by social media.
I’m proud that these efforts, alongside those of other bereaved parents, have helped to protect children under 16 and led to world-first social media laws here in Australia on December 10.
Now I need YOUR HELP. Parents and children have been telling me they feel unsure, anxious, and unprepared for what the new law means.
To support families, I’ve created a video which I’m asking you to share with your followers TODAY with the hashtag - #ForTillysSake
The video is free to use and features my message along with the voices of other parents who have lost their children to social media harm.
All permissions have been granted by the families of the children named below:
Emma Mason (Tilly)
Robert Evans (Liv)
Bruce and Angela Forsyth (Sienna)
Mia Bannister (Ollie)
Jodie Carter (Hamish)
Kate Everett (Dolly)
Kelly and Matt O’Brien (Charlotte)
#ForTillysSake
#ProtectOurKids #KeepChildrenSafeOnline
#SocialMediaReform
About us:
In Front PR are former national and international journalists who bring an insider’s understanding of how the media works and what it takes to get you noticed. We have trusted personal relationships with high-profile editors, producers, and reporters built over years in the industry. We strengthen reputations, drive influence, and keep you in front of the media - the moment it matters.
Contact details:
Shan Harvey
In Front PR
(07) 21412163 or 047 6666 117
