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AMP and UNSW Sydney have announced a strategic partnership to advance the real-world application of artificial intelligence (AI) in financial services, with the goal of delivering practical and responsible solutions to help Australians retire with greater financial confidence.
The partnership combines AMP’s deep experience in superannuation, banking and advice with UNSW’s globally recognised expertise in AI research, engineering and ethics.
Ranked among the top 20 universities in the world, UNSW brings academic depth and a strong focus on real-world impact. Expertise will be drawn from UNSW’s faculties of Engineering, Business and Law & Justice, and coordinated through the UNSW AI Institute. As Australia’s largest AI research body, the Institute brings together hundreds of specialists in machine learning, data science and related fields.
The agreement also builds on the success of AMP’s AI Centre of Excellence, which has embedded generative AI throughout the organisation and delivered AI-driven innovations across customer service, employee efficiency and advice processes.
Strategic priorities
The partnership’s activities will be focused on four strategic priorities:
- Advancing AI capabilities: Co-developing innovative AI solutions
- Championing responsible AI: Promoting ethical, accountable AI practices
- Cultivating future AI talent: Providing students with industry-led experience to build a skilled and diverse AI workforce, and
- Empower people: Equipping AMP employees with AI tools and training.
The collaboration will facilitate joint research, student placements, shared learning sessions and competitive grant applications. Along with the faculties of Engineering, Law & Justice and Business, UNSW will also enable broader engagement through the Australian Graduate School of Management (AGSM), the Australian Graduate School of Engineering (AGSE) and the School of Computer Science.
Alexis George, AMP CEO, commented:
“I have absolute conviction that AI will transform not only how we as financial services operate, but more importantly, how we help more Australians build financial confidence.
“This includes using agentic and generative AI in responsible ways to help solve some of the fundamental challenges our society faces, including financial illiteracy and ensuring our growing retiree population can live with dignity.
“This means recognising the timeless value of human connection, and also being open to exploring the significant possibilities that AI offers. Critically, as we explore these possibilities, we need to do so from a foundation which ensures we act ethically and responsibly to protect our customers and the broader community. It’s another reason why we’re partnering with UNSW, home of one of Australia’s most advanced AI research and development ecosystems with responsible AI at its core.”
Professor Attila Brungs, UNSW Vice-Chancellor and President, said the partnership showcases how universities can translate cutting-edge research into real-world solutions.
“This partnership is a powerful example of how universities and industry together accelerate innovation and deliver real-world impact. By combining UNSW’s strengths in artificial intelligence, data science, business, law and technology with AMP’s reach and expertise in financial services, we’re helping to shape AI solutions that are practical, scalable and beneficial to society.
“Together, we’re also creating valuable opportunities for students and researchers to gain hands-on experience and contribute to technologies that will define the future of work, finance and daily life in Australia.
Dr Sue Keay, Head of the UNSW AI Institute, said the partnership reflects the University’s commitment to advancing applied AI research.
“Through this agreement with AMP, we’re giving our students, researchers and academics the opportunity to work on real-world challenges, while also creating a pipeline of skilled talent for the financial services sector.
“As a national leader in responsible AI, UNSW is proud to guide the development of technologies that are transparent, fair and aligned with societal values. This leadership will help ensure the partnership delivers both innovation and lasting positive impact.”
AMP’s AI Centre of Excellence: The Centre is a cross-functional initiative, embedding generative AI across the organisation to enhance customer outcomes, boost employee productivity and drive innovation. Supported by a dedicated team of AI Stewards, the Centre has already delivered practical solutions that benefit customers, people and partners. All initiatives are guided by a robust Responsible AI framework, developed in partnership with Macquarie University.
UNSW’s AI expertise: UNSW is home to one of Australia’s most advanced AI ecosystems, with strengths in machine learning, computer vision, data science and AI ethics. The AI Institute is the largest AI research organisation in Australia and leads cross-disciplinary efforts to solve complex challenges and deliver responsible, high-impact innovation. Working across disciplines, the Institute is actively working in fields as diverse as precision medicine, optimising supply chains, mental health, astrophysics and city planning. The Institute also plays a national leadership role in advancing the responsible use of AI and accelerating the commercialisation of AI research.
Contact details:
AMP: Adrian Howard, +61 413 184 488 or [email protected]
UNSW: Ashleigh Steele, +61 421 308 805 or [email protected]
