Celebration in Brisbane as celebrities, Bluey voice talent and media personalities gather for the worldwide launch of Bluey’s World
Fans invited to join in the fun by following #Bluey and at @officialblueytv
13 November 2024: Bluey’s World - one of the largest and most ambitious immersive events to be staged in Australia - made its highly-anticipated debut last night, transforming Brisbane into the ultimate celebration of Australia’s most beloved blue heeler family.
The opening celebrations, held at Northshore Pavilion in Hamilton, drew fans, families and famous faces, eager to immerse themselves in the wonder of Bluey’s World - the brand-new immersive For Real Life experience. The talented team from Ludo Studio, along with Melanie Zanetti (voice of Chilli) and David McCormack (voice of Bandit), joined the festivities.
“It’s such a special moment to see Bluey’s World come to life right here in my hometown where Bluey was created," said Melanie Zanetti, the voice of Chilli. "This show has such a big heart, and it’s incredible to see families stepping into Bluey’s universe and experiencing that same magic up close. I’m incredibly proud to be part of something that brings so much joy to people of all ages, and there’s no better place to celebrate it than here in Brisbane.”
With a buzz of excitement in the air, the doors to Bluey’s house swung open, as guests were treated to a first-hand experience of Bluey’s World.
Sam Moor, Producer, Ludo Studio said ‘‘The team behind Bluey spent hours and hours meticulously designing and drawing the backgrounds and neighbourhoods for the TV show that the whole world has come to love. So, we’re thrilled to now be able to give fans the opportunity to literally step into the world the team created - for real life. It’s really special and exciting for everyone.”
Bluey and Bingo made a special appearance, posing for photos and sharing hugs with excited kiddos and families. Guests were also treated to a special musical performance by Bluey composer Joff Bush, who was joined by Australian musician and songwriter Meg Washington, Australian entertainer and dancer Emma Watkins, and musician Jazz Darcy. The launch concluded with a spectacular Bluey-themed fireworks display that lit up the Brisbane sky. To relive the opening celebration, fans can follow the hashtag #bluey or @officialblueytv.
Bluey’s World is produced by BBC Studios and HVK World and supported by the Queensland Government through Tourism and Events Queensland, and Brisbane City Council via Brisbane Economic Development Agency.
For ticket information and to book visit blueysworld.com.
Be sure to catch the latest Bluey Minisodes coming to ABC iview on Sunday 8 December.
ENDS
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Media Contact
Cinnamon Watson
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Partnership & Sponsorship Contact
Chantal Bindley
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About Bluey
The series follows Bluey, a loveable, inexhaustible, blue heeler dog, who lives with her Mum, Dad and her little sister, Bingo. Bluey uses her limitless energy to play games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.
Bluey is produced by Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children’s and BBC Studios. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights. In Australia, the show goes out on ABC. Website | Facebook | Instagram | TikTok | Twitter | YouTube
About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME’s Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au
About BBC Studios Brands & Licensing
BBC Studios Brands & Licensing is the driving force behind innovative brand extensions that excite audiences across the world. We excel at amplifying and extending BBC Studios IP in creative ways that develop and deepen fan engagement across our iconic brands including: Doctor Who, Bluey, Strictly Come Dancing / Dancing With The Stars, Top Gear and BBC Earth. Our extensive portfolio spans Consumer Products and Licensing, including: live entertainment and attractions such as Bluey’s Big Play, Doctor Who’s World of Wonder and the Planet Earth III Live in Concert tour; branded merchandise including fashion, toys and homeware licensed to best-in-class partners; publishing that spans magazines, books, audio books and music releases; plus gaming and interactive experiences. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact, digital growth and the business models of the future.
We also operate BBC Studios Digital Brands, a digital powerhouse commissioning, curating and commercializing the digital footprint of our much-loved brands, connecting global audiences to safe, high-quality content with advertising, sponsorship, and branded content with over 6.5 billion social video views in 2023. Recognized for its excellence, BBC Studios was named the Inaugural European Publisher of the Year at the Lovies 2023.
About HVK Productions
HVK Productions is part of the Andrew Kay group of companies, an international theatre Producer and concert Promoter based in Melbourne, Australia. Andrew Kay AM has presented, produced and co-produced countless award-winning theatrical, musical and live stage events. Andrew is also Australia’s leading Producer of children's and family entertainment including the current worldwide tour of Bluey’s Big Play. Previous tours and shows include Hi-5, Bananas in Pyjamas, Playschool,The Cat in The Hat, Giggle and Hoot, Hairy Maclary, The Fairies, LazyTown, ABC Christmas Spectaculars, Horrible Histories - Awful Egyptians and Barmy Britain, We're Going on a Bear Hunt, Dan TDM Live, Deadly 60 as well as multiple tours of Operation Ouch Live. www.akaaustralia.com.au
