By API User
Seventy-nine percent of Australian journalists were concerned about the impact that generative AI could have on the overall integrity or quality of journalism in 2023, Medianet’s latest Media Landscape Report finds. Based on a survey of more than 800 Australian journalists, the report revealed that while most journalists (74%) had not yet personally used generative AI … Continued
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More brands are distancing themselves from contentious dates like January 26, but marketing experts from RMIT say these brands remain quiet on their social alliances to avoid backlash. Topics: corporate social responsibility, brand activism, brand association Dr Daniel Rayne, Lecturer, Marketing “The debate as to whether brands should be social beacons or not, has again come … Continued
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Australia’s most iconic fundraising campaign, the World’s Greatest Shave, is bidding farewell to its famous upside-down chins, marking the end of an era and the dawn of a new vibrant, bold, contemporary, and more personal campaign to support the growing number of Australians impacted by blood cancer. For over 15 years, Australians young and … Continued
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BizCover, a leading online insurance provider for small businesses in Australia, has announced its new business insurance campaign to coincide with the Australian Open. Watch video ad here: https://www.youtube.com/watch?v=UFmPKXsrDT4 For the first time, BizCover has taken full creative control over their creative campaign, from conceptualisation to execution. During the campaign, BizCover has announced … Continued
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Queensland Symphony Orchestra appoints Renee Williams Director of Sales and Marketing There’s a new Director of Sales and Marketing at the helm of the Queensland Symphony Orchestra and expect to hear things differently in 2024. Renee Williams, quiet achiever, live music lover, Brisbane local, marketing mentor, business owner and self-professed digital nerd, … Continued
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Monash University has launched the next iteration of its multi-award winning, thought-provoking and inspiring brand #ChangeIt campaign: Create Change. As children, we all have big hopes and dreams. But are we creating the change we once imagined? Using the power of AI, the new Monash campaign creates versions of our younger selves in a series … Continued
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A clever tongue-in-cheek marketing campaign exposing dodgy online sales practices has the potential to succeed where complaints to regulators are failing to stop rip-offs. That’s what Sleeping Duck, one of Australia’s most ethical and successful mattress makers, is banking on with a new video podcast that exposes a fake “independent” product-rating website set up … Continued
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It’s an exciting time for Australians and soccer fans as the Matilda’s have recently announced they have made it through to the next round of Olympic qualifiers. It also marks the start of a new health awareness partnership between Audika, a leader in the field of hearing health care, and Mackenzie Arnold. Mackenzie has … Continued
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As the holiday season approaches, Photo Prints Now, a leader in online photo printing, is thrilled to unveil its exclusive Holiday Collection, offering a fresh and personalised way to celebrate the festive spirit. Tailored for the Australian market, this collection reflects the latest trends in personalised photo gifts, ensuring every memory shared this season is both … Continued
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Not-for-profits and corporations require expert guidance to navigate the perfect storm of economic and societal factors buffeting Australia’s fundraising sector. That’s the key finding from the Research Fundraising and Donor Insight Survey – conducted by Sydney-based full-service media agency Media Precinct – which drilled into the economic factors, and other key issues impacting donors and … Continued
