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Category: Marketing Advertising

More disposable income and brand loyalty – Australian’s must overcome ageism and tap into the “silver economy”

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  Brands stand to benefit from Baby Boomer consumers, yet marketing tactics still seem to be targeted towards generations with less cash. RMIT experts say older people businesses could benefit from being more inclusive in their marketing.  Topics: marketing, diversity, Baby Boomers, consumers, stereotypes, ageism  Foula Kopanidis, Associate Professor, Marketing  “In Australia, there are 5.6 million … Continued

Dubai welcomes a record 17.15 million international tourists in 2023

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Dubai, United Arab Emirates: 13 February 2024: Dubai welcomed more tourists than ever before in 2023, attracting 17.15 million international overnight visitors over the course of the year, according to the latest data published by Dubai Department of Economy and Tourism (DET). Representing a 19.4% YoY growth over the 14.36 million tourist arrivals in 2022, … Continued

Savvy Creations Empowers Businesses to Thrive in the Digital Landscape

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Savvy Creations Empowers Businesses to Thrive in the Digital Landscape Perth , Western Australia 13th February 2024– In an era where digital presence is paramount, Savvy Creations emerges as a beacon of innovation and success for businesses worldwide. With the digital landscape expanding rapidly and an increasing number of consumers spending significant time online, Savvy … Continued

Australia’s largest resources conference – RIU Explorers Conference – introduces Australian first delegate led conference experience: RIU Explorers Focus Platform

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Always ahead of the pack in conference innovation, RIU & Vertical Events have partnered with Marketech to provide delegates with the latest upgrade to their conference experience, designed to help companies expand their audience and break through the noise. The RIU virtual program is now built into the Marketech Focus market-data platform, and RIU Explorers Conference attendees can … Continued

AI sparks concerns among journalists despite low usage, survey finds

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Seventy-nine percent of Australian journalists were concerned about the impact that generative AI could have on the overall integrity or quality of journalism in 2023, Medianet’s latest Media Landscape Report finds.  Based on a survey of more than 800 Australian journalists, the report revealed that while most journalists (74%) had not yet personally used generative AI … Continued

Why are big brands really distancing themselves from January 26?

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More brands are distancing themselves from contentious dates like January 26, but marketing experts from RMIT say these brands remain quiet on their social alliances to avoid backlash.  Topics: corporate social responsibility, brand activism, brand association  Dr Daniel Rayne, Lecturer, Marketing  “The debate as to whether brands should be social beacons or not, has again come … Continued

World’s Greatest Shave says goodbye to chins and hello to a bold, fresh, and ‘bloody beautiful’ new ‘do’

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Australia’s most iconic fundraising campaign, the World’s Greatest Shave, is bidding farewell to its famous upside-down chins, marking the end of an era and the dawn of a new vibrant, bold, contemporary, and more personal campaign to support the growing number of Australians impacted by blood cancer.   For over 15 years, Australians young and … Continued

BizCover serves an ace with new marketing campaign during the Australian Open

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BizCover, a leading online insurance provider for small businesses in Australia, has announced its new business insurance campaign to coincide with the Australian Open.   Watch video ad here: https://www.youtube.com/watch?v=UFmPKXsrDT4   For the first time, BizCover has taken full creative control over their creative campaign, from conceptualisation to execution. During the campaign, BizCover has announced … Continued

There’s a new Director of Sales and Marketing at the helm of the Queensland Symphony Orchestra and expect to hear things differently in 2024

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Queensland Symphony Orchestra appoints Renee Williams Director of Sales and Marketing     There’s a new Director of Sales and Marketing at the helm of the Queensland Symphony Orchestra and expect to hear things differently in 2024.   Renee Williams, quiet achiever, live music lover, Brisbane local, marketing mentor, business owner and self-professed digital nerd, … Continued