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Brands need to focus on longevity and building up trust over time if they want to form a deep, lasting relationship that can both weather publicity storms and bolster their bottom line, according to advertising expert and founder of Creative Edge Dee Madigan. “The value of a company brand is about 67% of the actual … Continued
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Dubai, United Arab Emirates: 13 February 2024: Dubai welcomed more tourists than ever before in 2023, attracting 17.15 million international overnight visitors over the course of the year, according to the latest data published by Dubai Department of Economy and Tourism (DET). Representing a 19.4% YoY growth over the 14.36 million tourist arrivals in 2022, … Continued
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Savvy Creations Empowers Businesses to Thrive in the Digital Landscape Perth , Western Australia 13th February 2024– In an era where digital presence is paramount, Savvy Creations emerges as a beacon of innovation and success for businesses worldwide. With the digital landscape expanding rapidly and an increasing number of consumers spending significant time online, Savvy … Continued
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Millions of Australians will be unable to watch the biggest sporting events or find free TV services on their smart devices if crucial changes are not made to a federal bill, according to Free TV. The peak body for free TV broadcasters, including Seven, Nine and Ten, said the Prominence and Anti-siphoning Bill must … Continued
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Always ahead of the pack in conference innovation, RIU & Vertical Events have partnered with Marketech to provide delegates with the latest upgrade to their conference experience, designed to help companies expand their audience and break through the noise. The RIU virtual program is now built into the Marketech Focus market-data platform, and RIU Explorers Conference attendees can … Continued
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Seventy-nine percent of Australian journalists were concerned about the impact that generative AI could have on the overall integrity or quality of journalism in 2023, Medianet’s latest Media Landscape Report finds. Based on a survey of more than 800 Australian journalists, the report revealed that while most journalists (74%) had not yet personally used generative AI … Continued
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Broad Radio, Australia’s first radio network run by women for women, has recently launched an equity crowdfunding campaign with Birchal to help grow its ever-expanding platform of unapologetically authentic and entertaining female voices. Tuning into a whole new model of capital raising, Broad Radio is reaching out to individuals who believe in its mission … Continued
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BUSY BODIES: THE BATTLE OF THE ZOMBIE BOOGERS TO TAKE AUSSIE KIDS (AND PARENTS) ON THE MOST DISGUSTINGLY FANTASTICAL ADVENTURE EVER! Could there be a better and more fantastically disgusting title for a kids’ podcast? The Battle of the Zombie Boogers is the brand new season of LiSTNR’s hugely popular and award-winning Busy … Continued
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Screenrights is pleased to announce that it is increasing its annual Cultural Fund grant pool to $300,000 for 2024, as it opens for applications today. The Fund supports projects that foster the creation and appreciation of screen content in Australia and New Zealand and seeks initiatives that respond to the annual focus of Big Issues: … Continued
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More brands are distancing themselves from contentious dates like January 26, but marketing experts from RMIT say these brands remain quiet on their social alliances to avoid backlash. Topics: corporate social responsibility, brand activism, brand association Dr Daniel Rayne, Lecturer, Marketing “The debate as to whether brands should be social beacons or not, has again come … Continued
