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Introducing ‘VIVAIA’; The Eco-Friendly Shoe Brand Celebrities Can’t Get Enough Of.

VIVAIA 2 mins read

SYDNEY, AUSTRALIA: VIVAIA, the innovative and eco-friendly women's footwear brand adored
by A-list celebs, is proud to announce its launch in Australia. Having first launched in the US in
2020, this global brand is making waves in the fashion world with its commitment to comfort,
style, and sustainability. VIVAIA offers over 200 chic styles ranging from machine-washable Mary-Janes to summer
slides and water-repellent winter boots, with select styles crafted using revolutionary 3D
technology that transforms recycled plastic bottles into high-quality, comfortable shoes. For
comfort, VIVAIA uses a unique padded insole and embraces a four-way stretch upper design
for all their shoes, to provide an inclusive range and ultimate comfort in every pair of shoes.
Since its inception, VIVAIA has repurposed over 18 million+ plastic bottles in partnership with
certified supplier REPREVE®, turning them into the stylish threads that form the uppers of
their shoes. Now available in more than 61 countries and regions, VIVAIA is bringing its
extensive collection of fashionable and eco-conscious footwear to Australia.“We founded VIVAIA with a mission to create stylish and comfortable footwear that is
eco-friendly and responsible,” said Marina Chen, VIVAIA’s co-founder.“With a focus on creating a positive impact on both the world and the people around us, we have
crafted a line of comfort, stylish, and eco-friendly footwear, ensuring exceptional quality and
value at a fair price. We are thrilled to bring our innovative designs to Australia, offering versatile,
stylish options that our customers can feel proud to wear”, adds Marina.VIVAIA has captivated a star-studded line-up including Selena Gomez, Alexa Chung, Julia
Roberts, Katie Holmes, Scarlett Johansson, and more, with celebrities adoring the brand’s
blend of comfort and style. Named one of Refinery29’s Most Valuable Product Awards for
2023, VIVAIA continues to impress with its ergonomic designs and stylish aesthetics.VIVAIA shoes can be purchased online at and the pop-up store in Melbourne as
listed below.

Key Facts:

VIVAIA is a global footwear brand introduced and embraced in the United States in 2020 that’s
dedicated to supporting everyday life with eco-friendly comfort and style.
Today, the brand provides a wide range of comfortable and on-trend footwear DTC across
more than 61 countries and regions worldwide and continues to partner with global suppliers
to design our shoes with recycled and sustainably produced materials.
You can find the essence of our brand culture and identity in our name. The double "V" and "A"
represent our diverse shoe designs. The double "I" symbolizes the plastic bottles we recycle to
produce our shoes. Combined, it’s who we are—VIVAIA.
For further information on VIVAIA and its new range, visit
For store information and opening hours:
Melbourne Highpoint Shopping Centre Pop-Up
(Until August 2024)
Mon-Wed 09:00-18:00
Thu-Fri 09:00-21:00
Sat 09:00-19:00
Sun 10:00-18:00
Highpoint Shopping Centre
Shop L2 2124, Highpoint Shopping Centre, 120-200 Rosamond Road, Maribyrnong VIC 3032
Melbourne Central Pop-Up Store
August 2024 - August 2025
Mon-Wed, Sat & Sun 10:00am - 7:00pm
Thursday 10:00 am - 9:00pm
Friday 10:00am - 9:00pm
Melbourne Central
L02 227A, Cnr LaTrobe and Swanston Streets, Melbourne VIC 3000
Media samples are available upon request, please contact the below representative.
Carla Franze
Account Executive, Edelman Australia | 

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