* More mirror time for breasts.
* Know Yourself Feel Yourself Campaign
*New Breast Check Education Video
* Free Breast Check Booths - Bondi Beach. 9 -12th October
* Beach Dip -Women affected by breast cancer in pink swimsuits
Interviews:
Women with lived experience of breast cancer
Breast Cancer Network Australia, CEO Kirsten Pilatti
Breast Cancer Network Australia (BCNA) will launch its powerful new Breast Cancer Awareness Month campaign, Know Yourself. Feel Yourself.
When: Thursday, 9th October 2025, from 8:30am
Where: North Bondi Surf Life Saving Club forecourt, North Bondi
(Cnr Ramsgate Ave &, Campbell Parade, North Bondi)
At the centre of the BCNA Breast Check Hub is a striking installation designed to reframe the daily habit of looking in the mirror as a life saving action.
Key Timings –
● 8:30am – Media call
● 8:45am – Women with lived breast cancer experience will take to the ocean in pink Seafolly swimsuits, leading a public dip at iconic Bondi.
● 9.30am Media Brunch. Panel of 3 women with lived breast cancer experience.
● 11:00am onwards – Breast Check Booths – a private pop up space featuring a step by step breast self check educational video produced by BCNA. Open to public.
Interviews Available
About us:
About Breast Cancer Network Australia (BCNA)
Breast Cancer Network Australia (BCNA) is Australia's leading breast cancer consumer organisation, representing over 250,000 individuals affected by breast cancer. Founded in 1998 by Lyn Swinburne, BCNA advocates for, connects, supports, and informs those affected by breast cancer, working with the broader healthcare community to influence a stronger and more equitable healthcare system. BCNA provides free, evidence-based information and support through various channels, including a helpline, online network, and digital resources, ensuring that individuals across Australia, including those in rural and regional areas, have access to the best care, treatment, and support. The organisation is represented by the Pink Lady silhouette, symbolising its focus on the people affected by breast cancer and all those around them, not the disease.
Contact details:
Sophie McGrath
M | +61 402 535 122
E | [email protected]