Category: Marketing Advertising

Key Facts: FLIP THE VAPE, an anti-vaping campaign developed by Mo Works in collaboration with the Victorian Aboriginal Health Service Has won four industry awards in the past month: Victorian Public Healthcare Awards: Excellence in Aboriginal Health and Wellbeing (Winner) Victorian Premier’s Design Award: Communication Design (Winner) Good Design Award: Social Impact (Winner) Australian Graphic Design … Continued

Key Facts: A new report from Medianet oncovers key drives of positive sentiment and strong brand reputation on some of Australia’s most trusted brands. Low prices and social media sentiment have more impact on retail brand trust than financial performance or share prices in Australia Aldi achieved the highest favourable media coverage (59%) among analysed … Continued

Medianet, Australia’s leading media intelligence provider, today releases its latest research work “Opening the Black Box: Generative citation analysis and its implications for reputation and issues management.”  Based on the analysis of 400 LLM responses from platforms including ChatGPT, Perplexity, and Google AI Summaries for major Australian financial and automotive brands, the report delivers the first … Continued

Key Facts: Medianet wins Global Gold for AMEC Communications, Research and Measurement Team of the Year in mid-sized organisation category Award recognises Medianet’s integrated approach combining outreach, monitoring and insights in one ecosystem Medianet was also awarded Bronze for Best Use of New Technology for developing REAL Impact Score with Identrics Recognition highlights Medianet’s transformation … Continued

Key Facts: Inaugural ‘Medianet State of Australian Corporate Affairs’ finds a gap between CA function’s growing responsibilities and their authority within the business, compounded by a widespread struggle to measure ROI. Over 60% of Corporate Affairs leaders are not confident in their ability to measure ROI, which hinders their efforts to prove their value to … Continued