By API User
Sydney, 11th April 2025: Email marketing has been a pivotal part of digital marketing strategies for nearly 25 years and continues to evolve. As the landscape shifts, Australian small to midsize enterprises (SMEs) must adapt to stay competitive and enhance their campaign performance. The global market for email marketing is projected to grow from USD 11.5 … Continued
By API User
Leading luxury agency, MAXMEDIALAB has been appointed as the agency of record for Haus Labs by Lady Gaga in the Australia, New Zealand and wider Asia Pacific market. Haus Labs is the innovative beauty brand known for its supercharged, high-performance, clean, and artistry-driven makeup products, founded by global superstar, Lady Gaga. MAXMEDIALAB will oversee the … Continued
By API User
SMEs: The Forgotten Economic Force That Could Decide the Australian Election SYDNEY, AUSTRALIA – 29 March 2025 As the federal election looms, a newly released white paper from the Media Precinct reveals that Australia’s small and medium-sized enterprises (SMEs) – which make up over 50% of national employment – have been largely sidelined in economic … Continued
By API User
Life is full of choices. Some easy. Some more difficult. That’s the tagline used in ANCAP SAFETY’s new advertising campaign calling on all Australians to choose safety. Launching nationally this week, a series of campaign advertisements are being rolled out to remind Australian mums, dads, boyfriends, girlfriends, grandparents and neighbours to stop, think about, and … Continued
By API User
SYDNEY, March [10], 2025 – FUJIFILM Business Innovation (BI) Australia (formerly Fuji Xerox Australia) is making a powerful statement to market with a bold new campaign, ‘Work Happily Ever After,’ to reinforce its strategic aim to shift from a document solutions provider to a leader in end-to-end digital transformation. The campaign marks a pivotal moment in the company’s … Continued
By API User
Sydney, 2 March 2025 – Umall, a leading e-commerce platform, is proud to announce a significant milestone in its self-operated delivery service. Umall’s dedicated logistics network now processes and completes more than 1,600 orders every day throughout the Sydney region, exemplifying the platform’s ongoing commitment to customer satisfaction, efficiency, and growth. Building upon the foundation … Continued
By API User
What’s called ‘Generative AI’ (a form of AI that can create content like text, images and even video based on a range of data feeds), in the form of Chat GBT has been around for about 2 years now and enthusiasm is now starting to calm on this area, mainly due to its limitations and … Continued
By API User
Integrating AI ethically and effectively into a marketing strategy, and identifying where human skills best complement AI, are significant challenges facing Australian Not for Profit and for purpose marketers and leaders. These will be addressed in an upcoming two day workshop from award-winning AI marketer Kachina Dimmock that will help participants empower their teams, amplify … Continued
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Sydney, 14th January 2025 – MAXCONNECTORS is thrilled to welcome Mimi Paranihi to its growing talent stable, as Mimi’s exclusive management. Mimi Paranihi is a New Zealand born Creative, Dancer, and is the Assistant Creative Director for fashion streetwear label EFFN. Mimi who is of Ngāti Tūwharetoa and Ngāti Porou descent, recently rose to … Continued
By API User
APT Travel Group, Australia’s largest family-owned tour and cruise company, has unveiled a transformative rebrand for APT Luxury Travel, introducing a new era with a fresh, contemporary new look. For nearly a century, APT Luxury Travel has redefined the art of exploration, setting the standard for curated cruising and touring worldwide. From humble beginnings … Continued
