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The City of Sydney is inviting expressions of interest for a new graphic design to brand one of Australia’s biggest annual events, Sydney New Year’s Eve. Half a billion people around the globe watch New Year’s Eve fireworks display each year, with another million people watching from the foreshore. The City of Sydney … Continued
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Launching today, comedians Alex Lee and Lewis Garnham take aim at harmfulgender stereotypes in advertising – a new Women’s Health Victoria campaign. shEqual, Women’s Health Victoria’s advertising equality project, has today released ‘Commercial Breakdown’, a new campaign shedding light on the dangerous gender stereotypes currently showing in Australian ads. In the midst of Australia’s current crisis of … Continued
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For over a year, Swarovski has been on a spellbinding journey with the reimagining of the brand and their retail stores. Commencing with the rollout of 27 Instant Wonder stores around the globe in 2021, the magical transformation has evolved into the culmination of an exciting new retail concept, with the newest addition store to … Continued
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The Victorian Chamber of Commerce and Industry (VCCI) is today launching a groundbreaking initiative aimed at helping small business grow their customer base through a dynamic series of events and training focused around social media giant TikTok. Around 350,000 businesses in Australia already use the social media platform as a powerful channel to reach audiences … Continued
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13th June 2024: Australian Red Cross has today announced the appointment of Andrew Colvin AO APM as the organisation’s new Chief Executive Officer following an extensive recruitment process. Australian Red Cross President Charles Burkitt said he and the Board are looking forward to welcoming Mr Colvin to the organisation. “Mr Colvin’s proven leadership and deep understanding of … Continued
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Eventex has just announced that the Queensland Holocaust Museum Online Virtual Experience (launched in September 2023) has won Gold in the Virtual Experience Category and Silver for the bricks and mortar Queensland Holocaust Museum in the Cause Events Category at its prestigious 14th Global Eventex Awards. The “Oscars” of the event industry, Eventex was founded … Continued
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After a four-way competitive pitch, Melbourne Royal has appointed award winning creative agency, the thrills™ for a multi-year partnership across their annual Melbourne Royal Show. Looking to leverage the thrills™ team for a new and dynamic show campaign, Melbourne Royal wants this year’s Melbourne Royal Show to be the biggest yet, welcoming back previous … Continued
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Dear Editors, Hope you are doing well! Reaching out to share that Fossil is releasing its newest Disney collab, a Tennis-inspired collection set to launch on May 22nd Following the first Disney and Fossil collaboration released in 2023, and the Valentine’s Day Collection released earlier this year, the brands are excited to unveil … Continued
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12 APRIL, 2023 Who: Charles Darwin University Professor in Marketing Steven Greenland. Topics: The impact of Australia Post’s changes, particularly to regional and remote areas. How similar changes in the United Kingdom impacted services. Contact details: Call +61 8 8946 6721 or email media@cdu.edu.au to arrange an interview. Quotes attributable to Professor Steven Greenland: “Australia … Continued
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LinkedIn has introduced Live Event Ads – a new global ad format to help companies increase event registrations, build brand awareness, and drive measurable results from investments in events. Live events are gaining popularity as professionals look for new ways to learn and network with their peers and industry leaders. According to LinkedIn data, … Continued
