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Category: Marketing Advertising

Australian Privacy Reforms: Tracking Technology Experts Welcome Landmark Australian Privacy Reforms, Warn of Imminent Tort Impact

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Australian Privacy Reforms Tracking Technology Experts Welcome Landmark Australian Privacy Reforms, Warn of Imminent Tort Impact 12th September 2024, Sydney Australia   Civic Data, a leading privacy advisory firm, welcomes the Australian Government’s new privacy laws introduced in the House of Representatives and cautions entities to pay close attention to timelines.   Chris Brinkworth, Managing … Continued

Almost Two-Thirds of All Social Media Content Created by Aussie Businesses Will Be AI-Generated by 2026

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SYDNEY – 20th August 2024 [For immediate release] Artificial intelligence (AI) is set to dominate the future of social media marketing. According to Capterra’s 2024 GenAI for Social Content Survey of over 1,600 social media marketers worldwide who use GenAI, Australian businesses currently create an average of 49% of their social media content using GenAI; … Continued

Local Retail Gets E-commerce Boost for World Photography Day 2024

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For immediate release   MEA Helps Photo-Labs Compete Online with Free E-commerce Platform Photo software specialist MEA announced today its e-commerce platform Local Prints Now is free for independent photo labs for a limited time. Local Prints Now is a digital storefront that helps photo labs sell more photo prints. To celebrate World Photography Day … Continued

Global CMO survey reveals the state of the marketing industry

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Nearly half of respondents indicated feeling unprepared for ongoing regulatory changes, underscoring the urgency for marketers to stay ahead of compliance requirements.   6th August, 2024, London – Dotdigital, a marketing technology provider, has unveiled results from its first global CMO report, surveying marketing professionals. The report highlights the trends disrupting the digital marketing landscape … Continued

Global CMO survey reveals the state of the marketing industry

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12:00 BST/07:00 EST 6th August, 2024, London – Dotdigital, a marketing technology provider, has unveiled results from its first global CMO report, surveying marketing professionals. The report highlights the trends disrupting the digital marketing landscape in 2024. The report reveals some compelling statistics: A third of marketers see AI as a major hurdle Nearly half of respondents … Continued

Stigma Health Announced as Official Healthcare Partner of Australia’s Adult Industry Choice Awards

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SYDNEY, Australia 30th July 2024 – Stigma Health’s new partnership with Australia’s Adult Industry Choice Awards is the latest in a number of initiatives to step up and support the health and wellbeing of the adult entertainment industry. “As the leading online healthcare provider of STI testing and treatment, we couldn’t be prouder to be partnering … Continued

New training addresses gender-based violence in creative industries

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Media release – EMBARGOED UNTIL TUESDAY 30TH JULY, 6AM  Women’s Health Victoria and The Aunties have today launched an Australian-first training to transform how mentors in the advertising industry respond to disclosures of gender-based violence.  ‘Support Talk’ is an online video-based training designed to equip mentors with the skills and confidence to respond to disclosures … Continued