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Category: Marketing Advertising

FUJIFILM Business Innovation Australia Launches Bold New Brand Campaign to Mark Next Era of Digital Transformation Leadership

By API User

SYDNEY, March [10], 2025 – FUJIFILM Business Innovation (BI) Australia (formerly Fuji Xerox Australia) is making a powerful statement to market with a bold new campaign, ‘Work Happily Ever After,’ to reinforce its strategic aim to shift from a document solutions provider to a leader in end-to-end digital transformation. The campaign marks a pivotal moment in the company’s … Continued

Umall Continues Rapid Expansion in Sydney, Handling Over 1,600 Deliveries Daily

By API User

Sydney, 2 March 2025 – Umall, a leading e-commerce platform, is proud to announce a significant milestone in its self-operated delivery service. Umall’s dedicated logistics network now processes and completes more than 1,600 orders every day throughout the Sydney region, exemplifying the platform’s ongoing commitment to customer satisfaction, efficiency, and growth. Building upon the foundation … Continued

The latest developments in AI for 2025

By API User

What’s called ‘Generative AI’ (a form of AI that can create content like text, images and even video based on a range of data feeds), in the form of Chat GBT has been around for about 2 years now and enthusiasm is now starting to calm on this area, mainly due to its limitations and … Continued

Mastering AI Marketing For NFPs: How to future proof strategy and amplify impact using AI at Sydney workshop

By API User

Integrating AI ethically and effectively into a marketing strategy, and identifying where human skills best complement AI, are significant challenges facing Australian Not for Profit and for purpose marketers and leaders. These will be addressed in an upcoming two day workshop from award-winning AI marketer Kachina Dimmock that will help participants empower their teams, amplify … Continued

MIMI PARANIHI SIGNS WITH LEADING AUSTRALIAN TALENT AGENCY MAXCONNECTORS

By API User

Sydney, 14th January 2025 – MAXCONNECTORS is thrilled to welcome Mimi Paranihi to its growing talent stable, as Mimi’s exclusive management. Mimi Paranihi is a New Zealand born Creative, Dancer, and is the Assistant Creative Director for fashion streetwear label EFFN.   Mimi who is of Ngāti Tūwharetoa and Ngāti Porou descent, recently rose to … Continued

APT Reveals Luxurious Rebrand, Redefining Luxury for a New Era of Excellence

By API User

APT Travel Group, Australia’s largest family-owned tour and cruise company, has unveiled a transformative rebrand for APT Luxury Travel, introducing a new era with a fresh, contemporary new look.   For nearly a century, APT Luxury Travel has redefined the art of exploration, setting the standard for curated cruising and touring worldwide. From humble beginnings … Continued

Leading mental health organisations welcome new regulations to create safer digital platforms

By API User

ReachOut, Beyond Blue and Black Dog Institute today welcome the Federal Government’s landmark decision to implement a new duty of care regulation that will hold social media companies accountable for the safety of their users.   The regulations will place a legal responsibility on social platforms to take reasonable steps to prevent foreseeable harms, require … Continued

MAXMEDIALAB EXPANDS LUXURY MEDIA OFFERING, JOINING THE INDEPENDENT MEDIA AGENCIES OF AUSTRALIA

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MAXMEDIALAB, Australia’s leading luxury and premium media agency since 2011, expands focus on media buying division with the appointment of several new roles within the team. The agency, founded by Lynette Phillips, has recently joined the Independent Media Agencies of Australia (IMAA), Australia’s national industry body which represents Australian-owned, independent media agencies.   After 13 … Continued

Your daily commute to a better tomorrow: Monash University’s ‘What Happens Next?’ podcast returns for season 9

By API User

Monash University’s multi-award-winning podcast, What Happens Next?, returns for its ninth season, transforming ordinary days into extraordinary opportunities for change. The trailer for the new season launched today, with the premiere episode set to release later this month.   Hosted by academic and commentator Dr Susan Carland, season nine of What Happens Next? tackles three … Continued