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Category: Marketing Advertising

MEDIA RELEASE: With violence against women on the rise, comedians target beer-drinking, sports-betting ‘Aussie Bloke’ ad stereotype in new gender equality campaign

By API User

Launching today, comedians Alex Lee and Lewis Garnham take aim at harmfulgender stereotypes in advertising – a new Women’s Health Victoria campaign. shEqual, Women’s Health Victoria’s advertising equality project, has today released ‘Commercial Breakdown’, a new campaign shedding light on the dangerous gender stereotypes currently showing in Australian ads. In the midst of Australia’s current crisis of … Continued

It’s time for TikTok

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The Victorian Chamber of Commerce and Industry (VCCI) is today launching a groundbreaking initiative aimed at helping small business grow their customer base through a dynamic series of events and training focused around social media giant TikTok. Around 350,000 businesses in Australia already use the social media platform as a powerful channel to reach audiences … Continued

Australian Red Cross Appoints Andrew Colvin AO APM as New CEO

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13th June 2024: Australian Red Cross has today announced the appointment of Andrew Colvin AO APM as the organisation’s new Chief Executive Officer following an extensive recruitment process.  Australian Red Cross President Charles Burkitt said he and the Board are looking forward to welcoming Mr Colvin to the organisation.  “Mr Colvin’s proven leadership and deep understanding of … Continued

Australia Wins Gold and Silver at the 14th Global Eventex Awards

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Eventex has just announced that the Queensland Holocaust Museum Online Virtual Experience (launched in September 2023) has won Gold in the Virtual Experience Category and Silver for the bricks and mortar Queensland Holocaust Museum in the Cause Events Category at its prestigious 14th Global Eventex Awards. The “Oscars” of the event industry, Eventex was founded … Continued

the thrills(TM) takes the crown: Melbourne Royal chooses creative powerhouse for multi-year partnership

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After a four-way competitive pitch, Melbourne Royal has appointed award winning creative agency, the thrills™ for a multi-year partnership across their annual Melbourne Royal Show.   Looking to leverage the thrills™ team for a new and dynamic show campaign, Melbourne Royal wants this year’s Melbourne Royal Show to be the biggest yet, welcoming back previous … Continued

Fossil Releases Special-Edition Disney Tennis Collection

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Dear Editors, Hope you are doing well! Reaching out to share that Fossil is releasing its newest Disney collab, a Tennis-inspired collection set to launch on May 22nd     Following the first Disney and Fossil collaboration released in 2023, and the Valentine’s Day Collection released earlier this year, the brands are excited to unveil … Continued

CDU EXPERT: AusPost changes a big hit to regional and remote areas

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12 APRIL, 2023 Who: Charles Darwin University Professor in Marketing Steven Greenland. Topics: The impact of Australia Post’s changes, particularly to regional and remote areas. How similar changes in the United Kingdom impacted services. Contact details: Call +61 8 8946 6721 or email media@cdu.edu.au to arrange an interview. Quotes attributable to Professor Steven Greenland: “Australia … Continued

BizCover launches BizCover for Kids: Servicing the smallest of all Australian businesses

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Watch video here: https://www.youtube.com/watch?v=T6P6nIweKZM In a bold move that rocked the insurance industry, Australia’s leading online business insurance platform, BizCover, has launched its newest service – BizCover for Kids. BizCover for Kids specialises in providing tailored cover* for Australia’s youngest entrepreneurs while being backed by 8 new key players, including Toycover, Play Protector and Kidsinsure. … Continued