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Reale Appoints Isabella Gonsalves as General Manager

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Reale Appoints Isabella Gonsalves as General Manager  Melbourne, 02 November 2023: Reale, an innovative agency that connects brands with their target audience through strategic marketing proudly announces the appointment of Isabella Gonsalves as their new General Manager. With over a decade of prolific experience in the field, Isabella brings her dynamic expertise and visionary leadership to … Continued

Small change for a big change – will Victorians embrace the Container Deposit Scheme?

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RMIT experts say the success of Victoria’s newly introduced Container Deposit Scheme (CDS) relies on the right pitch and reinforcing new habits to motivate people to participate.  Dr Linda Robinson, Head of Department, Marketing  Topics: habits, consumer behaviour, recycling storage  “While the CDS sounds like a surefire win to increase household recycling through a cash … Continued

HOUSE OF PR SECOND ANNIVERSARY + NEW CLIENT WIN

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26 October 2023: SYDNEY: House of PR has this week celebrated its second birthday and excitedly is also announcing it has welcomed one of Australia’s fastest growing companies to its family, Sat.One.    Founder and Managing Director of House of PR, Candice Lester, will also step into the position of Chief Marketing Officer for Sat.One … Continued

Last Minute Halloween Decorations: Photo Prints Now Unleashes Spook-tacular Home Decor Ideas.

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With Halloween just a whisper away, Photo Prints Now is unveiling a chilling range of decoration ideas designed to add that eerie touch to Australian homes. These quirky, customisable items not only encapsulate the spooky spirit of Halloween but also embody a personal touch, turning fleeting moments into lasting memories. Spooktastic Photo Prints: Print enlargements … Continued

Branded Christmas Gift Ideas for Every Budget

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Total Image Group Shares Corporate Gifting Ideas to Elevate Holiday Appreciation and Brand Connection As the year comes to an end and the holiday season approaches, businesses can seize a fantastic chance to convey their gratitude to employees, clients, and partners through meaningful branded corporate gifts. These tokens of appreciation not only make recipients feel … Continued

Behind every great selfie is a great woman: Monash podcast examines influencer culture and feminism

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Monash University’s podcast, What Happens Next?, has published a two-part exploration of influencer culture, parasocial relationships and feminised labour featuring notable content creators and academic experts. The meteoric rise of influencer culture has taken over social media, television screens, and even the big screen. But what’s happening behind the selfie stick, and how does it … Continued

Branded Christmas Gift Ideas for Every Budget

By API User

Total Image Group Shares Corporate Gifting Ideas to Elevate Holiday Appreciation and Brand Connection As the year comes to an end and the holiday season approaches, businesses can seize a fantastic chance to convey their gratitude to employees, clients, and partners through meaningful branded corporate gifts. These tokens of appreciation not only make recipients feel … Continued

We’re increasingly turning to influencers for information, and it’s a big problem

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RMIT academics say all TikTok content should be taken at face value – not as a reliable information source.  Topics: influencers, fake news, complex issues, content-bias, algorithms, financial advice, finfluencers, entertainment, misleading endorsements, false narratives  Dr Lauren Gurrieri, Associate Professor of Marketing  “According to a recent study, nearly half (44%) of Gen Z consumers report … Continued

International visitation continues to grow – one year into the Come and Say G’day campaign

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Tourism Australia’s global campaign, Come and Say G’day, has now been in key tourism markets around the world for one year, welcoming international travellers to Australia and supporting the recovery of our visitor economy. To celebrate the milestone Brand Ambassador Ruby the kangaroo has hopped onto major billboards in New York, London, Singapore, Chengdu and … Continued