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Category: Marketing Media

We’re increasingly turning to influencers for information, and it’s a big problem

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RMIT academics say all TikTok content should be taken at face value – not as a reliable information source.  Topics: influencers, fake news, complex issues, content-bias, algorithms, financial advice, finfluencers, entertainment, misleading endorsements, false narratives  Dr Lauren Gurrieri, Associate Professor of Marketing  “According to a recent study, nearly half (44%) of Gen Z consumers report … Continued

Sir Ivan Releases ‘Peace on Earth’ to Support Israel

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All Proceeds to be Donated to Aid Israel in the Current Crisis MIAMI, FL / ACCESSWIRE / October 13, 2023 / Acclaimed electronic dance music (EDM) recording artist Sir Ivan, a steadfast advocate for peace, announces the release of "Peace On Earth (Jason Nevins Remix)." In a heartfelt response to the ongoing conflict in Israel, … Continued

FORME Eyes Sustainable Growth Through CLMBR Acquisition Using A B2B/B2C Multi-channel Strategy To ‘Avoid Mistakes Of Peloton, Other Struggling Connected Fitness Companies’

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AUSTIN, TX / ACCESSWIRE / October 13, 2023 / It’s been a rough couple of years for connected fitness as the pandemic-era bubble burst leaving once shining growth stocks like Peloton grappling with waning demand and high production costs. However, some companies had the agility and foresight to pivot and diversify their revenue as consumer … Continued

International visitation continues to grow – one year into the Come and Say G’day campaign

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Tourism Australia’s global campaign, Come and Say G’day, has now been in key tourism markets around the world for one year, welcoming international travellers to Australia and supporting the recovery of our visitor economy. To celebrate the milestone Brand Ambassador Ruby the kangaroo has hopped onto major billboards in New York, London, Singapore, Chengdu and … Continued

Beekeep like Beckham

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Byron Bay company Flow Hive braces for an influx of soccer fans as their invention is showcased in David Beckham’s new Netflix documentary   The world is abuzz with the release of David Beckham’s new documentary, showcasing him harvesting honey using an Aussie beekeeping invention. David’s new favourite hobby has caused an online stir about … Continued

AFL Grand Final: sport marketing expert available for comment

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Professor Con Stavros is available for comment on the AFL and AFL Grand Final this Saturday. Areas of expertise: sport marketing and advertising fan engagement  branding sponsorship public relations Professor Con Stavros is a Professor of Marketing and Deputy Dean (Learning & Teaching), Course Coordinator Sport Marketing.He is a leading expert in the marketing of, and through, … Continued

The MAX NETWORK Welcomes Esther Pedersen as Head of Ideation & Communications

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The MAX NETWORK – encompassing MAXMEDIALAB, MAXCONNECTORS and MAXCo.LAB – announces the appointment of Esther Pedersen to the role of Head of Ideation & Communications at MAXMEDIALAB, having officially commenced Monday 18th September.   In this uniquely tailored position, which encapsulates media and communications, Pedersen will lead a new era of brand development and strategy, … Continued