Oztix and Seeka are first to market in Australia to launch first-party data to boost ticket sales.
By API User
The future of digital targeting for the entertainment and events industry to drive ticket sales, has been launched in Australia with ‘jaw-dropping sell-out results’ by ticketer Oztix and Gold Coast start-up company Seeka, who’ve debuted first-party tracking to the events industry. Considered the ‘new oil’ in digital marketing, first-party behavioural data is the most reliable and valuable … Continued