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Tourism Australia’s global campaign, Come and Say G’day, has now been in key tourism markets around the world for one year, welcoming international travellers to Australia and supporting the recovery of our visitor economy. To celebrate the milestone Brand Ambassador Ruby the kangaroo has hopped onto major billboards in New York, London, Singapore, Chengdu and … Continued
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Professor Con Stavros is available for comment on the AFL and AFL Grand Final this Saturday. Areas of expertise: sport marketing and advertising fan engagement branding sponsorship public relations Professor Con Stavros is a Professor of Marketing and Deputy Dean (Learning & Teaching), Course Coordinator Sport Marketing.He is a leading expert in the marketing of, and through, … Continued
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The MAX NETWORK – encompassing MAXMEDIALAB, MAXCONNECTORS and MAXCo.LAB – announces the appointment of Esther Pedersen to the role of Head of Ideation & Communications at MAXMEDIALAB, having officially commenced Monday 18th September. In this uniquely tailored position, which encapsulates media and communications, Pedersen will lead a new era of brand development and strategy, … Continued
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THE WORLD IS LISTENING: MORE INTERNATIONAL ACCLAIM FOR LiSTNR’S DISCLOSED: THE CHILDREN IN THE PICTURES PODCAST Leaders around the world are listening to LiSTNR’s Disclosed: The Children in the Pictures, the podcast that goes inside Taskforce Argos, a team of Australia’s best detectives dedicated to infiltrating global criminal networks and rescuing children from online … Continued
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Victorinox launches a limited edition to their adventure-inspired collection- Journey 1884. Sydney, NSW: Victorinox, the renowned Swiss brand synonymous with precision craftsmanship and innovation, proudly unveils the latest addition to its exceptional timepiece collection – the Journey 1884 Quartz Limited Edition. Inspired by Switzerland’s deep-rooted love for hiking and exploration, this watch encapsulates the brand’s … Continued
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Amidst a backdrop of economic downturn, the phasing out of cookies, and the emergence of walled garden data, the imperative for robust loyalty programs has reached an unprecedented high. Recognising this, the 2nd Edition of the industry-acclaimed book Loyalty Programs: The Complete Guide emerges as a beacon for businesses aiming to implement loyalty programs that … Continued
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Why destroying unsold inventory is bad for business Would you buy from a brand if you knew it that torches its unsold goods? Many luxury brands, like Burberry and Coach, destroy products rather than donate, recycle, or sell them at a discounted price. But it’s not just luxury brands: E-commerce giant Amazon, famous sportswear brand … Continued
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Renowned pioneers in Swiss Haute Horlogerie, Franck Muller, have appointed MAXCo.LAB as the brand’s agency of record for the Australian market, effective from September 2023. Working in collaboration with the Franck Muller regional team in Singapore, MAXCo.LAB will manage public relations, media advertising and prestige events for Franck Muller in the Australian market. This … Continued
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A Monash University expert is available to discuss the use of race and culture in fast food advertising, such as Nando’s Australia’s Firey Times. Fired Up Flavour advertisement, and the reactions to KFC’s Finger Lickin’ Good campaign in Canada. Dr Angela Cruz, Senior Lecturer, Department of Marketing, Monash Business School Contact via email: [email protected] … Continued
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AUSTRALIA – August 31, 2023 [For immediate release] A recent study has revealed that 54% of companies in Australia have already used generative AI tools to create video content, and another 34% of companies are not currently using these tools but are interested in doing so. To learn more about how AI-generated videos are used … Continued
